Covering everything from lead services to social media tactics, we will cover your lead generation strategy, a key to maximizing wealth.
Generating leads is only part of the challenge when working on your business. Optimizing the conversion rate is a topic we cover in great detail.
Marketing and Branding
We consider Branding to be the umbrella that covers all business development activity. We take a deep dive into your current strategy and relate it to you wealth goals.
Existing customers are the foundation for all business development efforts. We will cover your current Retention strategies.
Average Transaction Size
Upsells are part art and part science. We’re going to drill into your strategies for keeping average transaction size, and your wealth, from eroding over time.
Transactions Per Customer
We will spend time understanding how your organization increases the number of products sold to existing customers. A key area for growth.
I've done these things before and they just seem to drag on without getting me anywhere. What makes your audit different?
At the end of this audit process, you will walk away with ideas. Nothing more. The goal of this part of the process is to expose you to the GoLeads way to troubleshoot “biz dev” issues by tying them back to your larger wealth generation goals. Our clients walk away armed with one or two new ways of looking at their business and a range of options for going deeper into a solution. That process moves a client from Idea to Implementation. The audit is built to expose you to ideas. It moves quickly and follows a prescribed path. It won’t drag on and it will get you where this step needs to go.
I've read through your materials and I don't see anything new in your areas of focus.
I’ve been in sales and marketing for over 25 years and so has my partner. In that time we’ve tried hundreds and hundreds of tactics and I’m continuously amazed at how stupid I was even a month ago. There’s a good chance that you’re not going to hear a brand new earth shattering idea from the audit. As a matter of fact, I can almost guarantee that we’re going to hear you say, “You know, we tried that before.” I heard someone say there are only 18 original ideas out there, the rest is execution. The audit is all about execution and incremental improvements that add up to results that are new and different. I promise that you won’t feel like it was a waste of time or a long commercial for our services. Our goal is to help you shortcut the process that you’re going through right now.
Will this really help? My industry is very niche.
Our goal is to help. To provide you and your business some value while we both evaluate one another. It’s rare that we find an industry where a prospect’s decision making process can’t be mapped. That said, there are times that the only advice we will give is the free advice in the Audit because both sides will struggle with the “why bother?” question. As in, “why are we bothering to work on this – other issues are more pressing.” If it comes to that, I’m still confident that you’ll find value from our brief time together.
Your questionnaire is pretty detailed and I don't know if I'm comfortable sharing our information. How can I trust you?
One of the most important functions I serve in is the role of dispassionate adviser. Especially in the Audit phase. Trust has to be earned, but in the between time we take every precaution to make sure your information is safe and secure. It can be lonely running a company because you can’t share every thought with investors, your employees don’t want to know what’s really going on and your management team is looking for a strong leader. I get that. I’ve been there. As a matter of fact, I’m still there. All that aside, without some detail in your answers about Sales and Marketing, I can’t help you. My brain needs the inputs. The process needs inputs. It allows us to benchmark and ask questions. Half of the benefit in this exercise is having someone with wisdom to talk to. For that to happen, there has to be some sharing.
Is there someone I can talk to?
Absolutely. Call us at 402-682-7417 and we can answer any of your questions.